Ego is a highly developed sense of self, which is a good thing, right? But is this a quality a leader needs? Christian suggests that it is time we started raising ego-free leaders. Christian Reuben is the Managing Partner of BlueSense LLC - a firm focused on training, analytics & business advisory. He has gathered over 10 years of working experience in Africa and Europe. He is very passionate about building businesses through a concrete advisory approach. As a person who is not timid about challenging old ideas & inventing new concepts, he is an avid believer in investing in people rather than just in products or services.