Often times, ‘better’ is often seen to mean additions and more, but could ‘better’ be the opposite? In this captivating talk, Adaora Mbelu shows us how stripping away could be better for us in our personal and work lives. Adaora Mbelu-Dania is a creative Industrialist who is passionate about fleshing out ideas, building dreams, and launching projects that solve problems and inspire social innovation. She is currently the Head of Innovation at A2 Creative, a Strategy and Brand Development Company with a diverse portfolio, which was responsible for the experiential launch of Guinness Africa Special across Nigeria. Somewhat of a serial entrepreneur, she has valuable experience in Brand Development, Business Strategy, Media Production, Content Creation and General Business Management. Born into a diverse family background, a Nigerian father and a Sri Lankan mother, she considers herself a world citizen. She attended Northern Kentucky University, USA, where she studied Economics and Entrepreneurship, and was drafted into the National Honors Scholars Society as well as the Entrepreneurship Institute Honors Committee.